Who I am

Career Context

I turn complex platform technology into stories that close deals.

Most enterprise platforms are built by necessity. Multiple products, deep technical capabilities, real innovation. But that complexity makes them hard to explain and harder to sell.

I've spent over 15 years doing platform PMM for AI, workflow automation, and data intelligence companies in regulated industries. I build the narratives, positioning, and GTM systems that help sales sell and customers understand what they're buying.

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Current: Leading GTM strategy and platform narrative for Advantage Group's AI insights platform, building positioning, messaging, and launch readiness from the ground up.

Background: Led product marketing at Pega (workflow automation + AI platforms), IBM (cloud data & analytics), and Zoominfo (GTM intelligence) - building positioning, messaging, and sales enablement for complex B2B platforms at $1B+ enterprise software companies.

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What I do:

I help teams:

• Unify the story across product, sales, and marketing
• Codify strategy into simple frameworks anyone can use
• Scale GTM programs that increase adoption, revenue, and confidence
• Translate complex capabilities into messages operators and executives instantly understand

What I value

The best product marketing aligns teams, accelerates revenue, and creates real differentiation. Not just better slides.

📐 My Approach

How I translate platform complexity into clarity, action, and adoption.

✨ Clarify the narrative

Anchor on the real problem, value, and story customers need to hear.

🔗 Align the organization

Bring product, marketing, and sales together under a unified narrative and system.

🚀 Build for repeatability

Build reusable frameworks - messaging, playbooks, launch kits, process tools - that enable consistent execution.

📏 Measure & refine

Use customer feedback, performance signals, and adoption data to continually sharpen the story.